Since Nike unveiled its Air Max 720 during last year’s Q1 earnings conference call, the futuristic running model has generated a tremendous amount of buzz, with sneaker fans finally getting their chance to pick up the shoe this month.
Pushing the limits of Nike’s Air Max line, the silhouette boasts the tallest visible Air unit to date, which is 6 millimeters taller than any before it. The kicks feature the first full-length cushioning system that surrounds the entirety of the wearer’s underfoot, which is promised to deliver all-day comfort. The cushioning system will also reuse more than 70 percent of recycled manufacturing waste.
Nike Air Max 720 Women’s ‘Sunset’
The women’s exclusive Nike Air Max 720 “Sunset.”
Releasing tomorrow is the classic Sunrise colorway introduced on the Air Max Plus. The upper features an eye-catching color gradient fading from red to orange to yellow. Launching exclusively for women, the Sunset makeup will incorporate a gradient fade of purple and pink hues on the mesh upper. Both iterations will don black thermoplastic polyurethane (TPU) pods throughout the runner along with a dark midsole to complete the look.
The Nike Air Max 720 “Sunrise” and “Sunset” release tomorrow for $180 on the SNKRS app at 10 a.m. ET.
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Nike’s First Wave of Air Max 720s Are Releasing Next Month
Being a sneakerhead in a world of “these are comfy” shoe purchases gives a certain feeling of exclusivity. You’re part of an elite group of hypebeasts who has been blessed with the ability to recognize the most fashionably dope sneaker silhouettes and colorways. Nike has fueled the flame of this insider vibe with its exclusive sneaker releases, the introduction of members-only perks, and by creating buzz around new colorway releases — all events that, until recently, were mostly for men. The latest release, the Nike Air Max 720 “Sunrise” and “Sunset” colorways, are a slight move away from the boys club, advertised as a “gender neutral” silhouette and colorway.
The Nike Air Max 720 silhouette just dropped a few weeks ago and people are already going nuts about it, and we totally get the hype. Specifically designed for lifestyle and casual use, the sneaks are one of the gender-neutral silhouettes offered by Nike, so everyone gets to enjoy the dopeness. This is pretty unusual for Nike, and is welcomed as a progressive shift away from traditional ideas of “it’s pink and periwinkle for the ladies.”
As a matter of fact, the Nike Web site now features a link to skip straight to the gender-neutral merch. Sounds like someone has been creeping on someone’s Twitter accounts, and is listening.
Nike uses its “oldie but goodie” signature colors for each colorway: the “Sunrise” colorway features Team Orange as well as Black and University Gold, and the ‘Sunset’ colorway is Hyper Pink, black, and Hyper Grape. The shoes drop February 21, and are likely to sell out everywhere quickly, seeing as how both men and women will be vying for the latest freshness.